Kulturløftet

Culture rarely gets much airtime in an election campaign. The brief was to put it on the agenda in the final stretch – with a proposal (Kulturløftet, ‘a pledge to culture’) worth almost DKK 400 million in extra funding, and a clear signal to voters who care deeply about the arts.

As head of press for the Danish Social Liberal Party (Radikale Venstre), I was responsible for the press release, for media contact and pitching to every outlet, and for securing coverage for culture spokesperson Zenia Stampe and her proposal in the weeks leading up to the 2022 general election.

The proposal – and culture with it – received unusually broad coverage in the final stretch of the campaign, including in Politiken, Altinget, Kulturmonitor, P1, Berlingske, Information, Nordjyske and Jyllands-Posten.